The choice of an up arrow for shift is quite obvious as it is the icon on the keyboard. I added some rectangular blocks to make the shift action more obvious.

This is a chaos of shapes and colours as there is no unity in them. The four arrows culminating at a point symbolises four directions clashing onto one another, hence creating conflict and chaos.

I thought of some keywords such as Film, Trains, Maps, Computers, Internet, Graphics, Music, Piano, Guitar, Cycling, Blading and then came up with these thumnail sketches. I was trying to integrate letters into the elements which I thought of. Some of them were not very easy or good looking.

This is my creative machine – the Jackpot Idea Generator. There are two ways of using it:

• Input 3 different words or objects and the machine will randomly extract images from the Internet and generate an object on screen or on a 3D hologram
• Alternatively, use the jackpot handle to randomly generate 3 input to create a new idea/object

By generating new ideas from 3 original ideas, new inspirations and innovations can come forth.