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Featured, UX & UI Design, Web Design

Singtel Newsstand

Designed the wireframes and buy flow journey for Singtel Newsstand – a value-added service for users to subscribe to their favourite news magazines such as TIME and Fortune. It was an end-to-end process which involves initial brainstorming with the business team, gathering requirements and then sketching the wireframes together with another visual designer. Finally, the website was implemented with another developer in React JS, HTML5 and CSS, using the Foundation framework. By being able to translate designs into actual CSS code, it speeds up the development process, and ensures that the final HTML layout adheres to the original visual designer’s pixel-perfect standards and requirements for both desktop and mobile versions. The usage of React JS for the first time allows the page to load without any new page refresh, enhancing the user experience of the buy flow.

Featured, Web Design

Dashboard for Telkomsel Mobile Consumer Insight


This project was created in collaboration with DataSpark and Telkomsel. These insights are targeted at business customers who are interested in the number of people (also known as footfall) in different popular regions in Indonesia. An installation with a TV wall of 6 TVs was created in an internal showcase at Telkomsel, along with a mobile version of the dashboard. The dashboard displays the number of SMSes, calls, data and people in 4 different regions of Jakarta. I was involved in the web development and coding of the dashboard.

Web Design


Burpple is a social food journal startup company based in Singapore. I did a summer internship with them in which I created an internal statistics and data analysis app based on Ruby on Rails, as well as revamping their corporate website using Twitter Bootstrap. I also created widgets and landing pages, and also a beta Windows 8 app.

Web Design

During the summer of 2011, I did an internship with Armistice Media, a startup based in Brooklyn, NY, which produced, a news journalism website. I assisted in created the beta version (before what it is now) with HTML5/JQuery and also created some infographics for them.