Singtel Newsstand

Designed the wireframes and buy flow journey for Singtel Newsstand – a value-added service for users to subscribe to their favourite news magazines such as TIME and Fortune. It was an end-to-end process which involves initial brainstorming with the business team, gathering requirements and then sketching the wireframes together with another visual designer. Finally, the website was implemented with another developer in React JS, HTML5 and CSS,¬†using the Foundation framework. By being able to translate designs into actual CSS code, it speeds¬†up the development process, and ensures that the final HTML layout adheres to the original visual designer’s pixel-perfect standards and requirements for both desktop and mobile versions. The usage of React JS for the first time allows the page to load without any new page refresh, enhancing the user experience of the buy flow.

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